![]() ![]() ![]() First, there's Ocean Breeze, a water company built to target women in their mid-30s who live on the west coast. To see what this could look like, let’s go back to the bottled water example discussed above.īy leveraging ChatGPT and an AI service, we have two separate (hypothetical) water brand concepts in about 20 minutes of work. In this new era, I think established companies will be eager to seek the expertise of agencies to "break their brand," exploring new ways to extend their reach and connect with untapped customers. The New Role of Agencies in Brand Breaking Here is an example I love from the coffee brand Gothrider, which used Generative AI in its creative flow. Simple Packaging Solutions: With a well-designed bag and a simple AI-designed sticker, the roaster can quickly cater to each targeted demographic.Tailored Brand Names and Copy: ChatGPT could quickly and easily generate tailored brand names for consideration and PDP copy for each persona.Ad Creatives and Product Details Page (PDP): With an affordable subscription to a creative AI service, our roaster could design targeted ad creative and product detail pages (PDP) for each niche demographic.Here's what that brand-breaking process might look like: Instead of launching a single coffee brand, they could use generative AI tools to create multiple brands targeting specific demographics, such as suburban moms, urban tech workers and yoga enthusiasts in the Midwest. Example Case StudyĬonsider a small coffee roaster. By iterating and experimenting with multiple brands on social, businesses of all sizes can uncover new demographics and cater to diverse customer preferences. I believe established behemoths are also going to be quick to embrace this disruption, as brand breaking offers opportunities to discover untapped markets and extend brand reach. ![]() It’s never been easier to A/B test target markets and creative exploration. With creative production costs reduced to a low monthly subscription with an AI image generator service (like Midjourney or another alternative), the branding process is being democratized, allowing small businesses the ability to do brand analysis that was once only available to industry giants. ![]()
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